Search Impressions

Search impressions in Google Search Console are counted when a website link is shown in a Google Search result under Google's reporting rules. They measure exposure in search results, not visits to the website. A lawn care service page may accumulate impressions for relevant searches even when few people click it. The exact counting rules can depend on the search feature and how results are displayed, so impressions should be interpreted in the context of the report. Search impressions differ from GA4 sessions, which measure website activity, and from social media reach, which uses platform-specific definitions. Trends can suggest changes in search visibility, but impressions alone do not establish customer demand or revenue.