Search Query

A search query is the exact phrase or question a person enters into a search engine. A keyword, by contrast, may be a topic or phrase a business intentionally targets in its content. For example, a cleaning company may focus on the keyword 'move-out cleaning' while people search for variations such as 'what is included in move-out cleaning.' Looking at real queries can help identify questions a website does not yet answer. Search Console provides query data under its own reporting limits, but not a complete record of every individual search. Understanding the distinction helps teams write for actual information needs rather than forcing one phrase into every heading.