Search Snippet

A search snippet is the short preview text shown with a search result to help someone judge whether the page is relevant. Google may generate it from visible page content and sometimes use a page's meta description, depending on the query and available information. That means a carefully written meta description is useful but is not a promise that identical text will appear in search. A handyman service page might surface a sentence about emergency repairs for one search and a different passage about scheduling for another. A regular search snippet is also different from a featured snippet, which is a distinct search presentation. Clear page content provides better material for useful previews.