Progressive Enhancement
Progressive enhancement is a development approach that starts with a usable foundation and adds advanced features when a browser or device supports them.
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Digital Glossary
A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.
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Progressive Profiling
Progressive profiling collects customer or prospect information in stages as a relationship develops, rather than demanding every detail at the first interaction.
Read the definitionProgressive Web App (PWA)
A progressive web app, or PWA, is a website that can offer selected app-like capabilities using web technologies.
Read the definitionProject Completion Summary
A project completion summary is a concise record of work performed and the outcome of a finished service job.
Read the definitionProject Description
A project description tells visitors what work was carried out on a particular assignment.
Read the definitionProject Portfolio
A project portfolio is a curated collection of completed work that helps prospective customers understand a business's capabilities.
Read the definitionPromotional Offer
A promotional offer is a time-limited or conditional incentive intended to encourage a particular customer action.
Read the definitionProof Point (Marketing)
A proof point is a specific, verifiable piece of evidence supporting a claim in marketing copy.
Read the definitionProofreading
Proofreading is the final review of written material for surface-level errors before it is published or delivered.
Read the definitionPsychological Pricing
Psychological pricing uses the presentation and framing of prices to influence how customers perceive value and make purchase decisions.
Read the definitionQR Code
A QR code is a two-dimensional machine-readable pattern that can encode text or a link for compatible cameras and scanning applications.
Read the definitionQualified Lead Rate
Qualified lead rate measures the share of collected leads that meet a business's stated qualification criteria.
Read the definitionQuora Marketing
Quora marketing uses relevant question-and-answer participation to share expertise, build recognition, and direct interested readers to useful resources when appropriate.
Read the definitionQuote Abandonment Email
A quote abandonment email is a follow-up sent when a prospective customer starts but does not complete a quotation request.
Read the definitionQuote Conversion Rate
Quote conversion rate measures how many issued quotes turn into accepted jobs or customers, using an explicitly defined set of quotes and outcomes.
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