Local Organic Results
Local organic results are unpaid search listings that appear for queries with a geographic or local-service purpose.
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Digital Glossary
A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.
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Local Pack (Map Pack)
The local pack, also called the map pack, is a group of local business results that Google may show for searches with local intent.
Read the definitionLocal Pack Justifications
Local pack justifications are contextual snippets sometimes shown in map-based local search results to explain a result's apparent match with a query.
Read the definitionLocal Rank Tracking
Local rank tracking is the practice of checking where a business appears for search queries that have geographic intent.
Read the definitionLocal Review Diversity
Local review diversity describes the range of relevant places and perspectives from which a business receives genuine feedback.
Read the definitionLocal SEO
Local SEO is the work of making a business easier to discover in searches related to a place or service area.
Read the definitionLocal SEO Audit
A local SEO audit is a structured review of the factors affecting a business's presence in geographically relevant search results.
Read the definitionLocal Search Competitor Set
A local search competitor set is a chosen group of businesses that repeatedly appear for relevant location-specific searches and deserve comparison.
Read the definitionLocal Search Grid
A local search grid displays search visibility measurements across a set of locations on a map.
Read the definitionLocal Search Intent
Local search intent is the reason someone searches with the expectation of finding a business, service, or answer relevant to a place.
Read the definitionLocal Search Prominence
Local search prominence describes how well known or established a business appears to Google in the context of local ranking.
Read the definitionLocal Search Proximity
Local search proximity refers to the distance between a searcher's location, or a location indicated in a search, and a business relevant to that search.
Read the definitionLocal Search Ranking Factors
Local search ranking factors are signals search systems use when deciding which businesses to show for geographically relevant queries.
Read the definitionLocal Search Relevance
Local search relevance describes how closely a business profile matches a person's location-related search and stated service need.
Read the definitionLocal Services Ads (LSAs)
Local Services Ads (LSAs) are Google's paid advertising placements for eligible service providers in supported categories and areas.
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