Local Pack (Map Pack)

The local pack, also called the map pack, is a group of local business results that Google may show for searches with local intent. It often includes a map and selected business listings, although the layout can vary by query and device. Someone looking for 'lawn mowing near me' may see this area before or alongside conventional webpage results. Local pack visibility is different from a website's position in standard organic listings. Google evaluates local results using factors that include relevance, distance, and prominence. There is no fixed technique or payment that guarantees a place in the pack, and a business may appear differently for searchers in different locations.