Local Search Ranking Factors

Local search ranking factors are signals search systems use when deciding which businesses to show for geographically relevant queries. Google describes its local results in terms of relevance, distance, and prominence. A handyman's listing may be a better match for one repair query than another, while the searcher's location can influence what appears in the map results. Accurate business information, appropriate categories, and a trustworthy online presence help customers evaluate a listing, but there is no simple checklist that guarantees a top position. Local ranking factors describe how results may be selected; they are not the same as the paid placement rules used for advertisements.