Local Rank Tracking

Local rank tracking is the practice of checking where a business appears for search queries that have geographic intent. Results can vary by searcher location, device, wording, and other conditions, so a single position is not a universal ranking. A lawn care company might monitor searches for mowing services in neighborhoods it actually serves. Tracking can help identify changes worth investigating, but it cannot explain their causes on its own. Local rank tracking differs from a local search grid, which samples results from multiple geographic points. Results from third-party tracking tools should be understood as measurements under particular test conditions.