Engagement Rate

Engagement rate is a ratio used to describe how often people interact with content relative to a selected measurement base. Interactions may include likes, comments, shares, saves, or other actions, depending on the platform and report. Some calculations divide by reach, others by impressions or followers, so two engagement rates may not be directly comparable. For a handyman business, a tutorial that earns thoughtful local questions may be more useful than a broadly popular post unrelated to its services. Engagement rate offers a view of response to content, not a direct count of leads, booked jobs, or customer satisfaction.