Cost Per Acquisition (CPA)
Cost per acquisition, or CPA, measures advertising cost divided by the number of defined acquisitions or conversions attributed to that advertising.
Read the definitionReference, explained clearly
Digital Glossary
A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.
Browse A–Z
Topics covered
Showing 271–285 of 1451 terms
Cost Per Booked Appointment
Cost per booked appointment is the amount of defined marketing spending divided by the number of appointments booked from that activity.
Read the definitionCost Per Click (CPC)
Cost per click (CPC) expresses advertising spend divided by the number of recorded clicks during a defined period.
Read the definitionCost Per Lead (CPL)
Cost per lead, or CPL, divides the cost of a defined marketing effort by the number of leads attributed to it during the same measurement period.
Read the definitionCost Per Thousand Impressions (CPM)
Cost per thousand impressions, or CPM, expresses advertising cost for each 1,000 ad impressions.
Read the definitionCrawl Budget
Crawl budget describes the amount of crawling a search engine can and wants to perform on a website over a period of time.
Read the definitionCrawl Depth
Crawl depth is the number of internal-link steps a crawler must follow from a chosen starting page to reach another page on the same website.
Read the definitionCredential Rotation
Credential rotation is the controlled replacement of a secret or access credential, such as an API key or service password, while limiting disruption and revoking the old value.
Read the definitionCredential Stuffing
Credential stuffing is an automated account attack that tests username-and-password pairs stolen from other services against a login system.
Read the definitionCritical Path CSS
Critical-path CSS is the styling required to render the initial visible portion of a page without waiting for unnecessary styles.
Read the definitionCross-Device Attribution
Cross-device attribution attempts to connect advertising or marketing interactions that take place on different devices along a customer's path to a conversion.
Read the definitionCross-Domain Measurement
Cross-domain measurement is an analytics configuration intended to recognize a user's activity as one journey when it moves between designated websites on different domains.
Read the definitionCross-Posting
Cross-posting means publishing the same or substantially similar content across more than one social platform.
Read the definitionCross-Sell Strategy
A cross-sell strategy offers a complementary product or service that adds value to a customer’s original purchase.
Read the definitionCross-Site Request Forgery (CSRF)
Cross-site request forgery is an attack that tricks an authenticated user’s browser into submitting an unintended request to another site.
Read the definitionNo terms match those filters. Try another search or topic.