Cross-Site Scripting (XSS)
Cross-site scripting (XSS) is a web security vulnerability that can let attacker-controlled content execute as script in another person’s browser.
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Digital Glossary
A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.
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Cumulative Layout Shift (CLS)
Cumulative Layout Shift (CLS) is a Core Web Vital that measures unexpected movement of visible page elements during a user’s experience.
Read the definitionCustom Audience
A custom audience is an advertising audience built from specified customer, visitor, or engagement data rather than solely broad demographic or interest criteria.
Read the definitionCustom Dimension (GA4)
A custom dimension in Google Analytics 4 makes certain additional descriptive data available for analysis beyond the standard dimensions provided by the product.
Read the definitionCustom Email Domain
A custom email domain lets an organization send or receive mail at addresses using its own domain, with separate mailbox and DNS configuration.
Read the definitionCustom Metric (GA4)
A GA4 custom metric reports numeric event-parameter values after they are registered as an event-scoped custom definition.
Read the definitionCustom Website Design
Custom website design is the process of planning and creating a site around a specific organization's goals, content, and user needs rather than relying entirely on a predefined layout.
Read the definitionCustomer Acquisition Cost (CAC)
Customer acquisition cost, or CAC, estimates how much a business spends to win a new customer during a defined period.
Read the definitionCustomer Acquisition Payback Period
Customer acquisition payback period estimates how long it takes for the contribution generated by newly acquired customers to recover the cost of acquiring them.
Read the definitionCustomer Acquisition Strategy
A customer acquisition strategy describes how a business intends to attract suitable prospects and turn some of them into paying customers.
Read the definitionCustomer Anxiety Points
Customer anxiety points are specific fears or uncertainties that make a prospective buyer hesitate before committing to a product or service.
Read the definitionCustomer Case Study
A customer case study describes a real job or customer situation in enough detail to show how a service was delivered.
Read the definitionCustomer Churn Rate
Customer churn rate measures the share of customers lost during a specified period under a clearly defined counting method.
Read the definitionCustomer Complaint Response Template
A customer complaint response template provides a consistent starting structure for acknowledging a service problem without sending a cold, generic reply.
Read the definitionCustomer Concentration Risk
Customer concentration risk is a business's exposure to losing a substantial share of revenue when one customer or a small customer group leaves.
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