Cost Per Click (CPC)

Cost per click (CPC) expresses advertising spend divided by the number of recorded clicks during a defined period. If a business spends money on ads and receives clicks, CPC helps describe the price of that traffic, not whether the traffic became booked work. It can be used across search and social advertising when the click definition is clear. CPC differs from cost per lead, which relates spend to leads rather than clicks. Cheap clicks can be unhelpful if visitors are outside the service area or never contact the business. Evaluate CPC alongside lead quality, campaign settings, and actual customer outcomes.