Cost Per Booked Appointment

Cost per booked appointment is the amount of defined marketing spending divided by the number of appointments booked from that activity. If a cleaning company invests in local advertising and tracks resulting bookings, the metric can show how efficiently the campaign generates scheduled opportunities rather than raw leads. The business must decide whether to include only advertising charges or broader marketing costs, and use that definition consistently. A booked appointment is not necessarily a completed job or a paid customer. This differs from cost per lead, which stops at the initial enquiry. Comparing campaigns also requires considering cancellations, job value, and the quality of the resulting appointments.