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Digital Glossary

A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.

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Showing 241–255 of 1451 terms

Content & Copywriting · Website Messaging & Copy

Content Readability Score

A content readability score is a calculated estimate of how easy a passage may be to read, often based on sentence length, word length, or similar text features.

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Content & Copywriting · Content Planning & Governance

Content Refresh

A content refresh is a deliberate update to an existing page to make its information more accurate, useful, or complete.

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Social Media & Digital Content · Organic Planning & Distribution

Content Repurposing

Content repurposing means adapting an existing piece of useful material into another format or context.

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Content & Copywriting · Content Planning & Governance

Content Style Guide

A content style guide documents the writing conventions a business wants to follow across its website and other communications.

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Content & Copywriting · Content Planning & Governance

Content Syndication

Content syndication is the republication of substantially the same material through another website, publication, or distribution partner.

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Content & Copywriting · Content Structure & Page Types

Content Taxonomy

A content taxonomy is a system of categories, labels, and relationships used to organize information consistently.

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Content & Copywriting · Content Structure & Page Types

Content Template

A content template is a reusable structure that guides how similar pieces of information are organized.

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Content & Copywriting · Content Planning & Governance

Content Version History

Content version history records earlier states of a page, document, or other content item so editors can review changes and, where supported, restore an older revision.

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Digital Strategy & Competitor Research · Unit Economics

Contribution Margin Per Job

Contribution margin per job is the revenue from a completed job minus the variable costs directly associated with delivering it, according to a clearly defined accounting approach.

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Analytics & Measurement · Conversion Measurement

Conversation Intelligence

Conversation intelligence uses software to analyze sales and support conversations, turning calls, meetings, or chats into searchable evidence about customer needs and team performance.

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Content & Copywriting · Trust & Proof Content

Conversion Copywriting

Conversion copywriting is writing designed to help a specific audience understand an offer and take a useful next step, such as requesting a quote or booking.

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UX, Conversion & Accessibility · Conversion & Lead Capture

Conversion Funnel

A conversion funnel is a model for understanding the stages people pass through on the way to a desired action.

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Analytics & Measurement · Acquisition & Attribution

Conversion Lag

Conversion lag is the time between an initial interaction and a later conversion, such as the interval from an ad click to a booked service.

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