Conversion Funnel

A conversion funnel is a model for understanding the stages people pass through on the way to a desired action. A homeowner might first discover a lawn care website, compare services, review completed work, and then request an estimate. The funnel helps a business identify where questions remain unanswered or visitors encounter unnecessary friction. It is a planning and measurement framework, not a claim that every person follows one fixed route. Some customers call immediately, and others return multiple times. The model differs from a user journey, which can include feelings, expectations, and experiences across more touchpoints. Useful improvements focus on helping people make informed decisions rather than pressuring every visitor to submit a form.