Content Style Guide

A content style guide documents the writing conventions a business wants to follow across its website and other communications. It can specify capitalization, punctuation, preferred service names, tone, terminology, and rules for formatting phone numbers or headings. For a landscaping company, a guide might settle whether the site consistently uses 'lawn care' rather than alternating among several labels without reason. This guide helps multiple writers produce content that feels connected, even as the business adds new pages. It differs from a content brief, which sets goals and requirements for one piece of content. A useful style guide is concise enough to be followed and revised when business terminology changes.