UX, Conversion & Accessibility

Click-to-Email Link

A click-to-email link opens the visitor's preferred email application with a recipient address, and sometimes a suggested subject line, already filled in.

A click-to-email link opens the visitor's preferred email application with a recipient address, and sometimes a suggested subject line, already filled in. It commonly uses a `mailto:` address behind a visible label such as Email Our Team. This can be convenient for someone with a simple handyman question, but it is not a replacement for a website contact form. Some devices have no configured email app, and clicking does not mean a message was sent. Provide a readable address or another contact method as a fallback. Never treat a click on an email link as proof that a qualified customer inquiry arrived.