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Digital Glossary

A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.

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Showing 1201–1215 of 1451 terms

Website Design & Development · CMS & Build Concepts

Staging Site

A staging site is a separate version of a website used to test changes before they appear on the public site.

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Website Care, Performance & Security · Security & Privacy

State Consumer Privacy Laws

State consumer privacy laws are U.S. state-level rules that can give residents data rights and impose obligations on qualifying organizations.

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Website Design & Development · CMS & Build Concepts

Static Website

A static website delivers prepared page files, often HTML, CSS, and JavaScript, without generating the main HTML from a database on every request.

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Website Care, Performance & Security · Maintenance & Reliability

Status Page

A status page is a public or restricted page that communicates the current condition of a digital service and its incidents.

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UX, Conversion & Accessibility · Conversion & Lead Capture

Sticky Call to Action

A sticky call to action keeps an important action, such as Request a Quote or Call for Service, visible as a person scrolls through a page.

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UX, Conversion & Accessibility · Navigation & Interaction

Sticky Navigation

Sticky navigation is a menu or navigation bar that remains visible as someone scrolls through a page, often by staying near the top of the screen.

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Website Design & Development · Layout & Responsive Design

Stock Photography

Stock photography is preexisting imagery licensed or otherwise made available for use in communications, websites, and marketing materials.

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Website Design & Development · Site Foundations & Architecture

Subdomain

A subdomain is a name added before a primary domain, such as booking.example.com.

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Website Care, Performance & Security · Maintenance & Reliability

Synthetic Monitoring

Synthetic monitoring runs scheduled simulated requests or user journeys to detect website availability and performance problems before real visitors report them.

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Digital Strategy & Competitor Research · Competitor Intelligence

TOWS Matrix

A TOWS matrix pairs internal strengths and weaknesses with external opportunities and threats to generate strategic options from a SWOT assessment.

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