UX, Conversion & Accessibility
Sticky Call to Action
A sticky call to action keeps an important action, such as Request a Quote or Call for Service, visible as a person scrolls through a page.
A sticky call to action keeps an important action, such as Request a Quote or Call for Service, visible as a person scrolls through a page. On a mobile landscaping site, the contact button might remain near the bottom of the screen while visitors read service details. It differs from sticky navigation, which keeps a broader menu available. The action should be helpful without blocking text, form fields, or accessibility controls. A permanently visible button does not automatically improve conversions; intrusive placement can make the page harder to use. Test its behavior with different screen sizes and assistive technology.
