Multi-Touch Attribution
Multi-touch attribution is an approach to assigning marketing credit across more than one interaction that precedes a defined conversion.
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Digital Glossary
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Multilingual Website
A multilingual website offers meaningful content in more than one language, allowing visitors to choose the language they understand best.
Read the definitionNAP Consistency
NAP stands for name, address, and phone number.
Read the definitionNPS Survey
An NPS survey asks how likely a respondent is to recommend an organization on a zero-to-ten scale and uses responses to calculate Net Promoter Score.
Read the definitionNameserver
A nameserver is a server in the Domain Name System that answers DNS queries, including authoritative information used to locate a domain’s services.
Read the definitionNano-Influencer
A nano-influencer is a creator with a relatively small audience who may reach a focused local, professional or interest-based community.
Read the definitionNear Me Search
A near me search is a location-oriented query, such as plumber near me, in which the person expects nearby or locally relevant results.
Read the definitionNegative Keywords (Google Ads)
Negative keywords are terms advertisers add to help prevent their Google Ads from appearing for searches that are not relevant to a campaign.
Read the definitionNeighborhood Landing Page
A neighborhood landing page is a webpage about services or information genuinely relevant to a particular neighborhood or district.
Read the definitionNet Promoter Score (NPS)
Net Promoter Score (NPS) measures the balance of likely promoters and detractors using a standard customer recommendation question.
Read the definitionNet Revenue Retention (NRR)
Net revenue retention (NRR) measures how recurring revenue from an existing customer group changes after expansions, downgrades and cancellations, excluding new customers.
Read the definitionNew Users (GA4)
New users is a Google Analytics 4 metric associated with people who interact with a website or app for the first time according to GA4's recorded first-visit or first-open signals.
Read the definitionNextdoor Business Page
A Nextdoor Business Page is a local business profile that authorized representatives can claim to engage with nearby neighbors.
Read the definitionNiche Market Strategy
A niche market strategy concentrates an offering on a clearly defined customer segment with needs that broader competitors may serve less precisely.
Read the definitionNofollow Attribute
The nofollow attribute is a link qualification written as rel="nofollow" in a webpage's HTML.
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