Nofollow Attribute

The nofollow attribute is a link qualification written as rel="nofollow" in a webpage's HTML. It tells Google that a site owner would prefer not to associate the site with that linked destination or have Google crawl it through that link. Google also supports more specific values, including sponsored for paid placements and ugc for user-generated links. Nofollow is a hint, not a dependable way to hide a page, prevent all crawling, or remove content from search results. It differs from a noindex directive, which addresses whether a page itself should be indexed. Use the appropriate attribute for the actual link relationship.