Negative Keywords (Google Ads)

Negative keywords are terms advertisers add to help prevent their Google Ads from appearing for searches that are not relevant to a campaign. A professional lawn care company might want to avoid searches from people looking only for free DIY equipment instructions. Exclusions can help focus spending, but they require careful review because an overly broad negative can block useful enquiries. Negative keyword matching behaves differently from regular keyword targeting, and campaign type affects the available controls. Search terms reports may help identify candidates for exclusion. This is a paid advertising tool, not a way to remove a website from organic search results.