NAP Consistency

NAP stands for name, address, and phone number. NAP consistency refers to keeping a business's identifying details accurate and reasonably aligned wherever they appear online. Customers should not encounter an outdated phone number or a different business name when moving between a website, directory, and Google Business Profile. However, consistency does not mean every service business should publicly display a street address. A cleaning company that visits customers rather than serving them at its address may need to hide that address under Google's rules. Minor formatting differences are less important than genuinely correct information. Review listings after a move, rebrand, or phone number change, and avoid inventing locations to cover new areas.