Accessible Form Labels
Accessible form labels clearly identify the purpose of fields such as name, email, phone number, and service details.
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Digital Glossary
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Accessible Link Text
Accessible link text tells people what they can expect when they follow a link.
Read the definitionAccessible Name
An accessible name is the text or text equivalent that identifies an interface element to assistive technology.
Read the definitionAccessible Status Message
An accessible status message communicates a change on a webpage to people using assistive technologies, without requiring them to move keyboard focus to find the update.
Read the definitionAccessible Video Player
An accessible video player provides controls and features that let people with different needs operate and understand video content.
Read the definitionAccessible Video Transcripts
An accessible video transcript is a text alternative that presents meaningful spoken content and relevant visual information in a usable reading order.
Read the definitionAccordion (UI)
An accordion is an interface component with headings that expand or collapse sections of content.
Read the definitionAccount Takeover (ATO)
Account takeover (ATO) is unauthorized access to and control of a legitimate personal or organizational online account.
Read the definitionAccount-Based Marketing (ABM)
Account-based marketing (ABM) is a B2B approach in which sales and marketing coordinate relevant outreach around a selected set of target organizations.
Read the definitionAd Creative Testing
Ad creative testing compares variations of advertising messages or visual assets to learn which performs better for a defined goal.
Read the definitionAd Fatigue
Ad fatigue is a decline in audience response that can occur when people repeatedly encounter the same advertisement or creative approach.
Read the definitionAd Frequency
Ad frequency expresses how many times, on average, an ad was shown to each person reached over a defined period.
Read the definitionAd Rank
Ad Rank is Google Ads auction-time evaluation used to determine whether an eligible ad can appear and where it may be placed relative to other ads.
Read the definitionAd Scheduling
Ad scheduling is a paid advertising setting that limits when a campaign is eligible to show ads or applies supported time-based bid adjustments.
Read the definitionAddress Autocomplete
Address autocomplete suggests possible addresses while a person types into a form.
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