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Digital Glossary

A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.

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Showing 151–165 of 1451 terms

Website Design & Development · CMS & Build Concepts

CMS Preview Mode

CMS preview mode lets an editor see how an unpublished page or a proposed change is likely to appear on the website before making it public.

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Website Design & Development · CMS & Administration

CMS User Roles

CMS user roles determine what different people are allowed to do inside a content management system.

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UX, Conversion & Accessibility · Accessible Interfaces

CRO Audit

A conversion rate optimization (CRO) audit is a structured review of the barriers and opportunities affecting a site's intended user actions.

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UX, Conversion & Accessibility · Conversion & Lead Capture

CRO Hypothesis

A CRO hypothesis is a testable prediction about how a specific website change might affect a measurable conversion outcome and why.

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Website Design & Development · CMS & Build Concepts

CSS Container Queries

CSS container queries let styles respond to a containing element’s characteristics, rather than only the browser viewport.

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Website Design & Development · CMS & Build Concepts

CSS Custom Properties

CSS custom properties are reusable, author-defined stylesheet values accessed with var(), often used for design tokens such as colors, spacing, and typography.

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Website Design & Development · Layout & Responsive Design

CSS Media Query

A CSS media query applies styling rules when certain conditions are met, such as a screen's width or a user's reduced-motion preference.

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Analytics & Measurement · Conversion Measurement

Call Answer Rate

Call answer rate measures the share of incoming phone calls that a business answers according to a clearly defined counting method.

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Analytics & Measurement · Call Measurement

Call Duration

Call duration measures how long a phone call lasts, typically from connection until the call ends according to the tracking provider's rules.

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Analytics & Measurement · Conversion Measurement

Call Outcome Tagging

Call outcome tagging classifies incoming or outgoing calls by what actually happened, such as booked, qualified, missed or unrelated.

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