Call Duration

Call duration measures how long a phone call lasts, typically from connection until the call ends according to the tracking provider's rules. A home repair business may compare durations across enquiries to investigate whether calls reached staff and whether customers had enough time to discuss their needs. However, a long conversation does not prove that a qualified lead was created, and a brief call can still result in a booking. Definitions may exclude ringing time or include certain transfers. Call duration is different from call tracking, which attributes calls to sources, and from call conversion, which records a chosen business outcome. Review the privacy implications of any recording or monitoring tools separately.