Social Media Reach

Social media reach is a metric describing how many distinct accounts or users were exposed to content over a defined period, according to a platform's measurement rules. It differs from impressions, which count displays and may include repeated views by the same account. A landscaping video can reach many people who live nowhere near the company; that number alone does not show whether the content helped win local work. Reach can be useful for tracking awareness and comparing distribution over time, but results depend on the platform, reporting window, and measurement definitions. It is best interpreted alongside audience relevance, engagement, and inquiries.