Article Schema Markup
Article schema markup is structured data identifying a page as an article and describing properties such as its headline, author, and publication date.
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Digital Glossary
A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.
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Assisted Conversions
Assisted conversions describe marketing interactions that contribute to a customer's journey before the final interaction credited with a conversion.
Read the definitionAtomic Design Methodology
Atomic Design is a methodology for organizing interface systems into atoms, molecules, organisms, templates, and completed pages.
Read the definitionAttribution Model
An attribution model is a rule or method for assigning credit for a desired outcome across marketing interactions.
Read the definitionAttribution Paths Report (GA4)
The GA4 attribution paths report shows sequences of eligible marketing interactions associated with selected key events and how credit is attributed across those paths.
Read the definitionAttribution Window
An attribution window defines the period in which an interaction may be eligible to receive credit for a later conversion, according to a particular measurement system's rules.
Read the definitionAudio Description
Audio description is narrated information about meaningful visual details in video that the main soundtrack does not otherwise convey to listeners.
Read the definitionAuthor Byline
An author byline identifies who wrote or contributed to a piece of content.
Read the definitionAuto-Playing Media
Auto-playing media is audio, video, or animated content that starts without the visitor deliberately activating its playback.
Read the definitionAverage Cost Per Call
Average cost per call is the amount of relevant marketing spend divided by the number of tracked calls generated during the same reporting period.
Read the definitionAverage Engagement Time
Average engagement time in Google Analytics 4 reflects the average amount of time a website was actively in focus or an app was in the foreground, according to the specific report metric being viewed.
Read the definitionAverage Position (Search Console)
Average position in Google Search Console summarizes the ranking position of the topmost result from a site's property for the impressions included in the selected report.
Read the definitionBack-End Development
When a customer submits a booking request, something may need to receive the details, check them, and store or forward the request.
Read the definitionBacklink
A backlink is a link on another website that points to a page on yours.
Read the definitionBackup Encryption
Backup encryption protects the contents of saved backup files by making them unreadable without the appropriate decryption credentials.
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