Average Position (Search Console)

Average position in Google Search Console summarizes the ranking position of the topmost result from a site's property for the impressions included in the selected report. The value is averaged across reported appearances, which may involve different queries, devices, locations, and dates. A cleaning company might see a change in average position even when one important service query stays relatively steady, because the mix of impressions has changed. This metric is different from the number of search impressions or clicks. It should not be presented as a permanent rank for a website or a prediction of calls. Narrowing the report to a relevant query and page helps make interpretation more useful.