Reference, explained clearly
Digital Glossary
A practical guide to the digital terms behind websites, content, SEO, UX, and online visibility.
Website Care, Performance & Security · Security & Privacy
The IAB Europe Transparency and Consent Framework (TCF) is an industry framework for communicating privacy-related choices and vendor information across participating digital advertising systems.
Read the definition →UX, Conversion & Accessibility · Conversion & Lead Capture
The ICE framework is a lightweight prioritization method that compares possible ideas using estimated impact, confidence, and ease of implementation.
Read the definition →Digital Strategy & Competitor Research · Market & Audience
An ideal customer profile (ICP) defines the characteristics of customers who are the strongest fit for a company's services, capacity, and business goals.
Read the definition →Website Design & Development · Layout & Responsive Design
Image aspect ratio describes the proportional relationship between an image's width and height, usually written as two numbers such as 16:9 or 1:1.
Read the definition →Content & Copywriting · Trust & Proof Content
An image caption is visible text placed with an image to explain its subject or significance.
Read the definition →Website Care, Performance & Security · Performance & Web Vitals
Image compression reduces the amount of data needed to store or deliver an image.
Read the definition →Website Design & Development · Layout & Responsive Design
Website images are saved in formats that handle compression, transparency, detail, and scaling differently.
Read the definition →Content & Copywriting · Trust & Proof Content
Image licensing concerns the permissions and conditions under which a photo, illustration, or other image can be used.
Read the definition →Website Design & Development · Layout & Responsive Design
Image optimization means preparing and delivering images so they look appropriate while using reasonable bandwidth and loading efficiently.
Read the definition →Website Design & Development · Website Media
Image resolution describes the amount of visual detail an image contains, commonly expressed through its pixel dimensions.
Read the definition →SEO & Local Search · On-Page SEO
Image SEO refers to practices that help search engines discover and understand images within a website.
Read the definition →SEO & Local Search · Technical SEO & Images
An image sitemap uses supported XML image tags to help Google discover images associated with website pages.
Read the definition →UX, Conversion & Accessibility · Accessible Interfaces
An image slider is an interface component that shows a sequence of images or panels within the same page region, usually with navigation controls.
Read the definition →Website Care, Performance & Security · Security & Privacy
An immutable backup is a protected copy of data that cannot be altered or deleted during a defined retention period by ordinary authorized accounts.
Read the definition →UX, Conversion & Accessibility · Accessible Interfaces
Inclusive design is a design approach that considers different abilities, circumstances and perspectives throughout product development.
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