Website Design & Development

Image Optimization

Image optimization means preparing and delivering images so they look appropriate while using reasonable bandwidth and loading efficiently.

Image optimization means preparing and delivering images so they look appropriate while using reasonable bandwidth and loading efficiently. The work can include choosing a modern format, generating multiple dimensions, setting correct display sizes, compressing files, and deciding which images should load first. A cleaning service's gallery may need detailed photos, but sending oversized originals to every phone can slow the page unnecessarily. Image compression is one part of this broader process; it specifically reduces file size. Optimization also requires visual review, because an aggressively compressed photograph may conceal useful details of the work being shown. Descriptive alternative text addresses a separate accessibility need.