Marketing Efficiency Ratio (MER)
Marketing efficiency ratio (MER) compares overall business revenue with total advertising spend over a defined period.
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Digital Glossary
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Marketing Experiment
A marketing experiment tests a specific change against a defined outcome so a business can make a more informed decision.
Read the definitionMarketing Forecast
A marketing forecast is an estimate of future outcomes based on available information and stated assumptions.
Read the definitionMarketing Influenced Customer Percentage
Marketing influenced customer percentage is the share of newly acquired customers who interacted with marketing at some point during their buying journey.
Read the definitionMarketing Mix Modeling (MMM)
Marketing mix modeling (MMM) is a statistical approach to estimating how marketing activities and other factors contribute to business outcomes over time.
Read the definitionMarketing Objective
A marketing objective is a specific outcome a business wants its marketing efforts to achieve within a defined period.
Read the definitionMarketing Originated Customer Percentage
Marketing-originated customer percentage measures the share of newly acquired customers whose first defined lead source came from marketing.
Read the definitionMarketing Qualified Lead (MQL)
A marketing qualified lead (MQL) is a prospective customer who meets a business's agreed criteria for meaningful interest or fit and is ready for further sales review.
Read the definitionMarketing Return on Investment (ROI)
Marketing return on investment, or marketing ROI, evaluates financial return relative to the money spent on marketing.
Read the definitionMarketing Roadmap
A marketing roadmap is a time-oriented view of the work a business plans to undertake to reach selected marketing goals.
Read the definitionMeasurement Data Dictionary
A measurement data dictionary is a maintained reference describing the names, definitions, formats and ownership of the metrics, events and dimensions used in analytics.
Read the definitionMeasurement Plan
A measurement plan explains which business questions should be answered with data and how the needed measurements will be collected.
Read the definitionMental Model
A mental model is what a person believes about how a product, website or process works, based on prior experience and expectations.
Read the definitionMeta Ad Library
The Meta Ad Library is a publicly accessible resource for viewing certain advertisements associated with Meta platforms, subject to the library's current coverage and search options.
Read the definitionMeta Ads Learning Phase
The Meta Ads learning phase is a period in which Meta's delivery system is adjusting how an ad set serves ads after creation or certain significant changes.
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