Marketing Objective

A marketing objective is a specific outcome a business wants its marketing efforts to achieve within a defined period. Increasing qualified estimate requests from a certain service area can be an objective; posting three times a week is an activity that might support one. Objectives work best when they identify the intended result, the audience, a way to measure progress, and a realistic timeframe. For a handyman company, the objective should relate to the type of work it wants to attract, not merely larger website traffic totals. A digital marketing strategy explains the approach, while the objective defines what success would mean.