SERP Features

SERP features are elements on a search engine results page that go beyond a basic text result. Depending on a search, people may encounter map listings, featured snippets, image results, video results, or other visual modules. Someone searching for an emergency plumber may see a different results layout than someone researching lawn mower maintenance. Understanding these features helps businesses interpret what searchers encounter before clicking a website. Not every feature can be directly controlled, and eligibility or appearance may change. The term describes result presentation, not one metric or a promise of extra traffic.