SEO & Local Search

Broken Link

A broken link points to a destination that no longer works as expected, often because the page was removed, its address changed, or an external website is unavailable.

A broken link points to a destination that no longer works as expected, often because the page was removed, its address changed, or an external website is unavailable. On a handyman site, a broken 'View Our Services' link can interrupt a customer's path to useful information. Internal links can usually be repaired by updating the target or redirecting an old address to a genuinely relevant new page. External links may need replacement or removal. Not every missing page deserves a redirect, and an honest 404 response can be appropriate. Routine link checks support navigation and trust; they are not a shortcut to guaranteed search rankings.