SEO & Local Search

XML Sitemap

An XML sitemap is a structured file that lists website URLs the owner wants search engines to discover and consider.

An XML sitemap is a structured file that lists website URLs the owner wants search engines to discover and consider. It can be especially useful when pages are new, numerous, or not easily reached through existing links. A local cleaning company's sitemap might contain its homepage and public service pages, but not unpublished draft glossary entries. Sitemaps help with URL discovery; they do not replace usable navigation and do not guarantee that a page will be crawled or indexed. Generally, include canonical URLs intended for search visibility rather than duplicate or private addresses. Many website platforms can generate this file automatically, although its contents still deserve review.