Welcome Email

A welcome email is a message sent near the beginning of a new customer or subscriber relationship. It might confirm a newsletter signup, introduce a company's services, or explain what happens after someone requests an estimate. For a handyman business, a welcome message could direct a new inquiry to preparation instructions and expected response channels, without promising an appointment that has not been scheduled. A welcome email is one message or short sequence, not the entire email marketing strategy. Its purpose, permission basis, and required disclosures depend on whether the message is mainly transactional, promotional, or both. Clear expectations make it more useful than a generic greeting.