Website Traffic

Website traffic refers to activity generated by people visiting a site, often summarized with measures such as users, sessions, and page views. These numbers are related but not interchangeable: one person can visit more than once and view several pages during a visit. For a service business, traffic can help show which pages attract attention and which channels bring visitors. Higher traffic is not automatically better if it comes from people outside the service area or unrelated searches. Reporting also depends on the analytics tool, configuration, and privacy settings. Pair traffic trends with relevant inquiries and other business outcomes to understand their value.