Content & Copywriting
Website Headline
A website headline is a prominent line of copy that quickly tells visitors what a page is about or why its offer matters.
A website headline is a prominent line of copy that quickly tells visitors what a page is about or why its offer matters. On a handyman homepage, a useful headline might identify the type of repairs offered rather than rely on a vague slogan. A headline should make sense alongside the supporting text and the next step the visitor can take. The term describes a writing and communication decision, not a specific HTML element; a headline is often marked up as a heading, but its wording and its markup are separate concerns. Clear headlines reduce guesswork for first-time visitors without making exaggerated promises.
