Website Color Palette

A website color palette is the set of colors assigned to recurring roles across a site, including text, backgrounds, borders, links, and important buttons. A useful palette gives these elements consistent visual relationships instead of letting every page introduce unrelated colors. For a home repair website, a strong accent might identify quote buttons while neutral colors keep service descriptions easy to read. The palette should also be evaluated for text contrast and other accessibility needs. Color contrast measures the relationship between particular foreground and background colors; it is not the same thing as choosing the palette itself. A small, carefully applied set of colors can be more practical than an elaborate brand system.