Web Font Loading

Web font loading describes how a browser obtains and displays typefaces that are not necessarily installed on the visitor's device. Fonts can support a consistent visual identity, but additional files may delay text rendering or cause a visible change when the chosen font arrives. A service website should remain readable on a slower phone connection, even if a custom font is unavailable. Font loading differs from choosing a web font: it concerns delivery and rendering rather than visual style alone. Sensible font files, fallback typefaces, and testing can reduce unwanted layout shifts without sacrificing legibility.