SEO & Local Search

Thin Content

Thin content is a practical term for pages that provide little substantive value relative to what visitors are trying to learn or accomplish.

Thin content is a practical term for pages that provide little substantive value relative to what visitors are trying to learn or accomplish. A city page that repeats a generic paragraph and changes only the location name may not answer meaningful local questions. Thinness is not determined by a fixed word count: a short, precise explanation can be genuinely useful. The term should also not be confused with duplicate content, which concerns similarity between pages. When reviewing weak pages, consider whether to improve, combine, redirect, or remove them based on their purpose. Producing extra pages purely to target keywords is not a quality strategy.