Testimonial Request

A testimonial request is an invitation asking a customer to share feedback that might be used as a testimonial in marketing materials. A landscaping business might contact a customer after a completed job and ask whether they would be comfortable describing the experience and allowing the quote to appear on the website. The request is different from the testimonial itself, which is the customer's statement. Permission, accurate attribution, and a clear explanation of intended use matter. Businesses should not write praise for customers, misrepresent an endorsement, or condition ordinary feedback requests on a positive response. Public online reviews may also be subject to platform rules and advertising requirements.