Social Media Share of Voice

Social media share of voice compares how often a brand appears in a defined set of monitored social conversations with the appearances of selected competitors. It is a relative measure, not simply a count of brand mentions. A local cleaning company might examine public discussions within a relevant community, but the resulting share depends heavily on chosen platforms, search terms, time period, and data access. Private conversations and untagged references may be unavailable. A higher share does not necessarily mean more customers or a better reputation. Consider the sentiment and substance of discussion before using this measure to guide strategy.