Session Replay

Session replay is a tool for reviewing a reconstructed sequence of interactions from a particular website visit, such as clicks, scrolling, and navigation. It can help a business investigate why people struggle to finish a quote request. Unlike a heatmap, which summarizes behavior across visitors, a replay focuses on an individual recorded session. The reconstruction may be incomplete and cannot reveal a person's private thoughts or motivations. Collection and retention can create serious privacy concerns, especially around forms and sensitive inputs. Mask personal information, respect applicable consent requirements, restrict access, and avoid recording more than the analysis genuinely needs.