SEO Audit

An SEO audit is a structured review of a website's search-related health, content, and discoverability. Depending on the scope, it may assess crawl access, indexing signals, metadata, internal links, page structure, performance concerns, and whether content meets relevant search needs. A handyman website could have excellent service descriptions but broken navigation links that make some pages difficult to reach. An audit documents findings and turns them into prioritized recommendations; it is not the same as ongoing implementation or guaranteed ranking improvement. A local SEO audit concentrates more specifically on locally relevant signals such as business information, local landing pages, and profile consistency. The exact checklist should be defined before an audit begins.