Search Engine Results Page (SERP)

A search engine results page, often shortened to SERP, is the page a search engine displays after someone enters a query. Its layout varies with the search and can include organic website listings, ads, maps, business profiles, images, and other features. Someone searching for a nearby cleaning service may see a map section before traditional webpage results. Recognizing these different sections matters because being visible in one does not mean appearing in all of them. A SERP is the entire results view; the Local Pack is one possible feature within it. Search result layouts can change by device, location, and query.