Search Engine Optimization (SEO)

Search engine optimization, or SEO, is the practice of improving a website so search engines can understand its content and people can find useful answers through unpaid search results. Work may include clear service descriptions, helpful page titles, internal links, crawlable pages, and reliable site performance. For a lawn care business, SEO could involve explaining exactly which services are offered and where the company operates. Local SEO focuses on geographically relevant searches, while technical SEO concentrates on how a site can be accessed and interpreted. SEO is an ongoing process, not a paid listing or a promise of a particular Google ranking.