Search Console Clicks

In Google Search Console, a click generally records when someone selects a link from a Google Search result that takes them to a property outside Google Search, subject to the report's specific counting rules. A cleaning company might see clicks increase after publishing a helpful service guide. That does not mean each click was a qualified lead or even a separate person. Search Console clicks can differ from GA4 sessions because the tools have different scopes, collection methods, and attribution. Compare results using the same dates, search type, and reporting filters where possible. Search impressions describe appearances in results; clicks describe selected results, not completed service inquiries.