Retargeting

Retargeting is an advertising approach that attempts to reach people who previously interacted with a website, business, or campaign, subject to platform capabilities and privacy requirements. A cleaning company might show a relevant reminder to eligible visitors who explored its services without requesting a quote. Retargeting differs from broad audience targeting because it uses a prior interaction as a signal. Tracking restrictions, user choices, and minimum audience thresholds can limit who is reachable. It should not be treated as permission to collect or use personal data without appropriate notice and controls. Clear messaging and reasonable ad frequency help avoid making potential customers uncomfortable.